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What Makes Themes So Useful to Online Casinos?
Casino themes aren’t new. When you think about it, they have been around for a while, and some have even managed to transcend popular culture. For example, if you throw a gambling party, suits and tuxedos are mandatory for men, while women require fancy dresses and high heels.
Source: Pixabay
However, online casinos are going away from classic institutions and moving towards new ones with the help of themes. Land on any remote platform and you’ll find a range of genres, from adventure to space and more. What’s in it for the casinos? Let’s take a closer look.
Themes Are Fresh
Among the success of the industry, it’s hard to see the potential pitfalls. Online casinos aren’t blind and understand that they need to react to ensure their foundations remain solid. This means adding a freshness to titles that might start to grind. After all, the gameplay is the same across the board as the basics of the game don’t change. Introducing a theme, such as going on an adventure, brings a new level of excitement to releases that players have played countless times before.
The natural world isn’t the only option, either. Space exploration is gaining popularity with casinos as the visuals, sound effects and imagery are captivating. The idea of blasting off into the final frontier is engaging, which is why Space Casino leverages it to its advantage. As a relatively new provider, it needs to stand out from the crowd, and the space theme provides users with all the reasons they need to try out the platform. Visit Space Casino for yourself to see how effective the strategy is. Of course, the numbers speak for themselves. The Gambling Commission has released data from 2020 that says that slot machines, the main users of themes, accounts for the majority of the £3.2bn in gross gambling yield that the sector creates.
Themes Appeal to Different Audiences
No matter how great the industry’s GGY is, online casinos must find a way to encourage new customers to join their site. Otherwise, the hard work will be negated. Loyal customers are cheaper, but they don’t spend as much money.
Themes appeal to a broad range of demographics since casinos can tweak the theme based on the audience. A prime example is the use of films and TV shows. Pretty much everyone enjoys the silver screen, giving more people a chance to connect to the titles offered.
This is highlighted by the fact that regions that aren’t synonymous with gambling are beginning to jump on the bandwagon. NOI Polls reports that 36% of the Nigerian general population, for instance, have placed a bet, with 53% being daily gamblers. As a result, Lagos is transforming into a hot spot for the hobby.
Source: Pixabay
Themes Are Evergreen
Last but not least, there won’t be a shortage of themes in the future. Even when you assume they are played out and cliché, a new trend hits the market and turns everything on its head. The most recent example of this is the TV series, Game of Thrones because Wired reported that it has broken viewership records.
Currently, everything advertised is trying to take advantage of utilising the same imagery that encouraged millions of people to watch Jon Snow fight to reveal his destiny. There will be hundreds, if not thousands of examples like it in the future, which means online casinos have a never-ending supply of effective marketing tools.
Themes are useful because they are fresh, appeal to different people and stand the test of time.
